NINE X THREE and John Geiger 002 Commercial for Mental Health Awareness Month

After surfacing in a blacked-out makeup, John Geiger has prepared a new iteration of his 002 silhouette in time for the tail end of Mental Health Awareness Month. The footwear designer has realized his bespoke shoe in “Cream,” launching the model alongside a thematic short film.

“It’s important that I speak up with a platform to do so,” Geiger said in a statement. “I’ve realized with by being vocal about my personal battles that so many others go through the same daily. There’s no better way to tell my story and issues than in my designs and content around it.”

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